Meaningful Hedonism: “Collaboration is key to fulfilling the Festival Vision 2025 Pledge and we’re keen to keep proving that meaningful hedonism and environmental ethics can go hand-in-hand.”
For its June edition Access All Areas Magazine headed to Swingamajig to talk to Chris Johnson, Chair of Powerful Thinking, about sustainability at Swingamajig and Shambala Festival, and how projects Energy Revolution, Powerful Thinking and Festival Vision: 2025 are working to build communities of festivals, audiences and suppliers committed to working together to create positive change and a more environmentally sustainable festival industry.
Read the full article at Access All Areas.
Alex Lepingwell, council member of the National Outdoor Events Association (NOEA) and MD of Green Stewards, writes about the move towards environmental sustainability and corporate social responsibility in business and the need for the currently unlegislated festival industry to take up to the challenge of creating a more sustainable future, in Connections, Business Visits and Events Partnerships (BVEP) Magazine.
Alex advocates NOEA members taking small incremental steps towards building in sustainable management processes in all areas of their business and talk about NOEA’s work with Powerful Thinking to help build these management systems.
Extract below and full article on p. 15 of BVEP magazine Spring 2016 edition.
“Currently there is no legislation in our industry demanding sustainable business practices, but it is not inconceivable that there will be in the near future. For most of us, that will be a serious challenge. Imagine health and safety regulations on steroids. What we need to do is start preparing now. Small, incremental, achievable steps across a range of areas that will allow us all to build in sustainable management practices over time. Much in the same way as we take sensible health and safety practice for granted these days, companies who don’t have sustainable procurement, closed loop product life cycle and energy ef ciency policies will stick out like sore thumbs.
To help our members with the building blocks of sustainable management systems, The National Outdoor Events Association is
proud to announce that it will be working with Powerful Thinking. The industry led think tank that produced The Power Behind Festivals, an incredibly detailed and well-researched paper on energy use in the industry with practical advice on how best to manage energy sustainably. The Show Must Go On is its latest report looking at a much wider range of sustainability issues faced by the event industry. This report also launches The Festival Vision 2025 Pledge, aiming to get all festivals to halve their green house gas emissions by 2025.
Our industry has to take sustainability seriously, not for fear of legislation, loss
of market share or even the increased efficiencies it will show. We have to do it because we owe it to our children, their children and the generations to come. It really is that serious.”
Powerful Thinking launched The Show Must Go On, a comprehensive 48-page environmental impact report and call to action, at the UK Festival Conference on November 26, 2015 at London’s Roundhouse. The Show Must Go On will also be presented at the UN Climate Change Conference, Paris, December 2015, where 196 countries will meet to sign a new climate change agreement.
The report defines the current impact of the UK festival sector, discusses where there is potential for reduction and presents a concise overview and proposed roadmap for reduced carbon impact at festivals in-line with international targets. The report aims to inspire the festival industry sector to lead by example in achieving impact reduction targets and calls for festivals to pledge their commitment to achieve a 50% reduction in green house gas emissions by 2025.
“The Show Must Go On report offers clear evidence and direction for meaningful action on climate change.” Melvin Benn, Festival Republic
To download the report and find out more about taking the Festival Vision: 2025 pledge: www.powerful-thinking.org.uk/vision2025/